Articles, News, & Events

Cheesecake king Junior’s has opened a second Times Square restaurant

by Jeanette Settembre, New York Daily News June 14, 2017

New to the scene...


Now, you can choose from two locations of Junior’s in Times Square to get yummy cheesecake

* Brooklyn-based cheesecake king Junior’s Restauranthas opened its second Times Square location. The new shop, at 1626 Broadway, sits just a few blocks away from its sister restaurant at 1515 Broadway. The cafe, known for its no-frills, diner-style comfort food, will boast a few new items on the menu including Reuben egg rolls and pastrami smoked salmon.


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Junior’s Restaurants Doubles-Down in Manhattan’s Theater District

Popular deli-diner opening second restaurant in the Times Square area

from The Wall Street Journal By Charles Passy

wall street journal

A waiter recently took orders at the newest location of Junior's Restaurant, at 49th and Broadway. PHOTO: ALEXANDER COHN/THE WALL STREET JOURNAL

Since it opened in 2007, the Times Square location of Junior’s Restaurant has been a success, raking in up to $24 million in business a year, according to Alan Rosen, the Brooklyn-based company’s third-generation owner.

Now, Junior’s is hoping history repeats itself with a second location in the theater district.

A new Junior’s, seating up to 275 patrons, officially opens Wednesday at 49th Street and Broadway—a short walk from the decade-old Junior’s, which is located near 45th Street and Broadway, and also holds up to 275 people. The established Manhattan location ranks as the 15th highest-grossing independent restaurant in the country, according to Restaurant Business, a trade publication.


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Selena Gomez Loves Junior's cheesecake.. Just like everybody else

From the NY Daily News

Selena Gomez let out her inner New Yorker before her boyfriend's show in Brooklyn on Tuesday.

The singer, 23, enjoyed a slice of Junior's trademark cheesecake in her car before she made her way to her seats inside the Barclays Center to watch The Weeknd perform.

"I got a cheesecake before my boyfriend's concert," Gomez says in between bites in a video shared to her Instagram story.

Selena purchased the cheesecake at the original Junior's Restaurant on the corner of Flatbush and DeKalb Avenues down the street from the Barclay's Center.


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May 27th is Junior's Restaurant Day!


Junior's Restaurant founder, Harry Rosen, at the reopening of Junior's Restaurant on May 27th 1982, with Governor Mario Cuomo, celebrating Junior's Restaurant Day.

This isn’t a national food holiday, but it is something for New Yorkers to celebrate! May 27th is Junior’s Restaurant Day, a day celebrating that famous cheesecake heaven in downtown Brooklyn. Although it feels like the restaurant has been around since forever, it’s only been in operation in Brooklyn since 1950, when Harry Rosen opened the restaurant and named it after his two sons. Since then it’s been a staple of Brooklyn cuisine, a place that exemplifies the food and the spirit of Brooklyn: simple, inexpensive dining, no frills or fanciness, but some damn good flavors and a hearty dessert while you’re at it. As some like to call it, "The World's Most Fabulous Cheesecake." In 1982, Governor Mario Cuomo declared May 27 as Junior’s Restaurant Day.


The day was marked to celebrate the reopening of Junior's Restaurant after the historic fire destroyed the top floor of the restaurant and the 'Burgundy Room' in August of 1981.  During the fire, onlookers on Flatbush Avenue gathered and chanted "Save the Cheesecake! Save the Cheesecake!"


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Junior's Cheesecakes Presents Top 5 Cheesecakes for Mom

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34 Cool New Yorkers On The Touristy Things Actually Worth Doing

by Christie Grimm · April 25, 2017 for Guest of a Guest

Sofia Sanchez de Betak  #9 of 34

"Eating Junior's Cheesecake at their Times Square or Brooklyn location!!"

---Sofia Sanchez de Betak, Art Director, Fashion Consultant


[Photo via @juniorscheesecake]


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Junior's Spring Social Media Promotion

Enter: on our FacebookInstagram or Twitter pages by following the accounts and tagging friends in the giveaway posts.

Entries close: Sunday, April 30, 2017 at midnight.

Winner will be drawn: By judge’s selection, from all the people who have followed the accounts in between April 17 & April 30, as well as  tagged friends on the giveaway post. Judge’s decision is final. We will contact the winner by private message on the social media channel that they entered with.

The prize is: A $100 gift certificate on or a $100 gift certificate in one of the four Junior's Cheesecake locations. The type of gift certificate is the winner's choice.

Fine print: Gift certificate cannot be resold, transferred into another name or performance, or exchanged for cash. If the winner decides to get a gift certificate to one of the four Junior's Cheesecake locations, he/she will be given the best available table at the time of booking.

Eligibility: Employees of Junior's Cheesecake and partner companies are not eligible to enter. Entrants must be over 18. Liquor laws apply; winners under 21 may not consume alcohol.

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Junior's Restaurant Ribbon Cutting with Boca Raton Chamber of Commerce

Junior's Grand Opening in Boca

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Deli-Style Classics, World-Famous Cheesecake Are Staples at Junior's New South Florida Restaurant

by Melissa Puppo for Boca Life, April 2017

Boca Raton’s Mizner Park recently welcomed iconic Brooklyn, New York eatery Junior’s Restaurant to its lineup of shopping, fun and flavor.

Boca Raton’s Mizner Park recently welcomed iconic Brooklyn, New York eatery Junior’s Restaurant to its lineup of shopping, fun and flavor. The restaurant features a vintage ’50s setting, with classic tunes, orange decor and a mural that serves as an ode to Ebbets Field.

Third-generation owner Alan Rosen brought Junior’s to Boca Raton because his father Walter (son of founder Harry) owned a home in Delray Beach that Rosen frequented. “[Boca is] like a sixth borough of New York, so where else should Junior’s be besides where everybody knows us?” Rosen asks.



Menu Offerings

Diners can order classic favorites like the matzoh ball soup or a Reuben sandwich, but make no mistake: Junior’s isn’t a deli. The restaurant also whips up the unexpected—chicken parmigiana, barbecue baby back ribs, Hungarian beef goulash, sirloin steak, fish and chips and more. “The beauty of going to Junior’s is you can have whatever you want,” Rosen says, acknowledging the more than 200 menu options. ...

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What makes Junior’s Cheesecake so tasty? Hint is in the name.

By Liz Balmaseda - Palm Beach Post Food Editor

March 24, 2017


It was the best New York souvenir I ever received: a single slice of Junior’s cheesecake from Brooklyn.
My sister bought it for me some years ago just before she headed to the airport for her flight back to Miami. She gave it to me less than an hour after she landed. By the end of the night, it was gone. My belly was happy.

I remembered that cheesecake last October when I heard the news that Junior’s Restaurant was opening a location at Boca Raton’s Mizner Park.

What makes it so memorable?

This is cheesecake that fully earns the first part of its name. On first bite, you get a wallop of rich, creamy cheese, the kind of rich-cheese note one expects from a New York-style cheesecake.

There’s a good reason for this: Junior’s uses four packages of Philadelphia brand cream cheese in every cheesecake. The rich flavor of America’s top-selling cream cheese lends depth in the way scalding milk brings out its deep, creamy flavors.

The cheese filling is beaten with sugar and cornstarch, then vanilla, eggs and heavy cream until it’s billowy. It is spooned atop a sponge cake crust – yes, the cheesecake earns the last part of its name as well – and baked in a hot water bath.


As displayed in the 2013 book ‘Junior’s Home Cooking’ by Alan Rosen and Beth Allen, a photo by Mark Ferri captures ... Read More

According to the recipe, there’s much more to the method, including strict, undisturbed cooling time, followed by hours in the fridge. But six decades ago, Junior’s hit upon a recipe and method that’s a proven hit. It was this cheesecake that caused a rush of customers to the restaurant in 1981, as it burned in a fire. They cried: “Save the cheesecake!”

The cheesecake “has been baked the very same way since the 1950s,” notes the 2013 book “Junior’s Home Cooking,” co-authored by Junior’s co-owner Alan Rosen, grandson of restaurant founder Harry Rosen. In 2015, his company sold 3 million cheesecakes.

It is this third-generation Rosen who brought Junior’s to the Boca space formerly occupied by Ruby Tuesday. (His father lives in Delray Beach.)

The full-service restaurant offers its signature comfort dishes at breakfast, lunch and dinner, a bar and bakery, plus indoor and outdoor seating options.

I’ll certainly drive miles south to Boca for Brooklyn-style grub. But it is the cheesecake and its creamy-rich filling upon the light, sponge-cake crust that promises to keep Junior’s on my gastronomic GPS.


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