Welcome to Junior's!
Landmark Locations
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1929
The Back Story–The Enduro Cafe
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1950
Opening Day
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1955
Dodgers Win!
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1957
Goodbye to Ebbets
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1960
The Magic Formula
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1960’s
Elect Kennedy
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1970s
Stayin’ Put
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1973
We’re #1!
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1981
Save the Cheesecake!
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1982
Grand Reopening
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1982
A Grand Proclamation
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1989
Handle with Care
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1990
Brooklyn Comes Back!
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1992
Say Cheesecake! Mr. President
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1999
Our Secrets Revealed
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2003
An Epic Moment
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2006
At the Crossroads of the World
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2006
We’re #1 Again!
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2008
Sex and the City
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2008
Meet Us At Foxwoods!
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2012
Brooklyn’s Back
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2013
A Presidential Visit
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2017
Junior’s Takes Times Square, Again!
The Beginning
The Tradition Begins
Harry Rosen was determined to recreate a restaurant on that famous corner. It was to be a new family-style place. Saddled by debt with the failure of the Enduro, he scraped together every dime he had and built Junior’s Restaurant, named in honor of his two sons, Walter and Marvin.
When Junior’s opened on Election Day in 1950, it was a modern restaurant in every way–with new neon marquee sign similar to the one on the Paramount Theater across the street, wood countertops and naugahyde booths. Junior’s had become a landmark from the start with bright orange awnings adorning the windows and the red, white and blue bunting that draped the restaurant on that famous Tuesday in November, 1950.
Who’s a Bum!
In 1955, the Brooklyn Dodgers won the World Series. The press had called them “the Bums” since the mid-1930s when the team could not get out of the cellar.
The Dodgers were the home grown symbol of how to win: when you get knocked down, you get up again-the eternal secret to success.
A Sign of Change
In 1957, the Dodgers played their last game at Ebbets Field. They moved to sunny LA. Brooklyn didn’t merely lose a baseball team. The Dodgers had been the fighters and scrappers who represented millions of people who had struggled to make good in a new country. On that last day at Ebbets Field, an entire way of life was eradicated. In 1960, the Field was demolished.
For Junior’s, it marked a definite loss of customers and a sign of a changing Brooklyn in the 1960’s. Harry’s son, Walter still has a small piece of brick from the famous ballpark mounted on a color rendering of the field. It sits in his office at Junior’s. In the restaurant, you can see stadium seats and memorabilia from that bygone era.
Master Baker
Times They are a Changin’
Steadfast
And the world takes notice…
From Out of the Ashes…
Now Open
Junior’s Day
Greetings from Brooklyn
Bring in the Family
The Dessert of Presidents
Cheesecake Corner
“Start Walking”
Brooklyn in the Heart of Manhattan
Best Mailorder Cake
A Wedding Brunch
Luck Be a Cheesecake Tonight…
Believe the Hype!
Strawberry Cheesecake, please!
In the summer of 2017, we opened our grandest restaurant yet. Our newest location is at 49th Street and Broadway in Times Square–just a few blocks from our 45th Street restaurant. This amazing new establishment features stainless steel, glittering lights, and a fun atmosphere reminiscent of the original Junior’s in 1950.