New Flavor--Pumpkin Pie Cheesecake !!!

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New York Live Visits Junior's 49th Street for National Cheesecake Day

A Taste of the New Junior's Cheesecake

Joelle visits the new Junior's Cheesecake in Times Square for a taste of their very extensive menu and cheesecake specialties.

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Cheesecake king Junior’s has opened a second Times Square restaurant

by Jeanette Settembre, New York Daily News June 14, 2017

New to the scene...


Now, you can choose from two locations of Junior’s in Times Square to get yummy cheesecake

* Brooklyn-based cheesecake king Junior’s Restauranthas opened its second Times Square location. The new shop, at 1626 Broadway, sits just a few blocks away from its sister restaurant at 1515 Broadway. The cafe, known for its no-frills, diner-style comfort food, will boast a few new items on the menu including Reuben egg rolls and pastrami smoked salmon.


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Junior’s Restaurants Doubles-Down in Manhattan’s Theater District

Popular deli-diner opening second restaurant in the Times Square area

from The Wall Street Journal By Charles Passy

wall street journal

A waiter recently took orders at the newest location of Junior's Restaurant, at 49th and Broadway. PHOTO: ALEXANDER COHN/THE WALL STREET JOURNAL

Since it opened in 2007, the Times Square location of Junior’s Restaurant has been a success, raking in up to $24 million in business a year, according to Alan Rosen, the Brooklyn-based company’s third-generation owner.

Now, Junior’s is hoping history repeats itself with a second location in the theater district.

A new Junior’s, seating up to 275 patrons, officially opens Wednesday at 49th Street and Broadway—a short walk from the decade-old Junior’s, which is located near 45th Street and Broadway, and also holds up to 275 people. The established Manhattan location ranks as the 15th highest-grossing independent restaurant in the country, according to Restaurant Business, a trade publication.


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Junior’s Restaurant Is Now Open In Boca Raton, And You Can Bet The Cheesecake Is Still Top-Notch

By Lyssa Goldberg, Boca Life Magazine 10/15/16

Boca New York transplants and newcomers to the Big Apple’s famous cheesecake institution can now enjoy Junior's Restaurant in their own backyard.

A New York City staple since 1950, Junior's opened a South Florida location—only the second outside of the big city—in Boca Raton's Mizner Park in early October.​

Third-generation owner Alan Rosen said he's been impressed with the reception by the Boca community so far—the restaurant served over 1,000 customers in one day last weekend—but truly, it's no surprise.

"It's a great fit for us," he said. "Let's be honest, Boca is like the sixth borough of New York."

So far, Rosen has encountered diners recounting their visits to Junior's up north, from those who'd eat at Junior's before or after watching a show at the Paramount Theater, to a young woman who told Rosen she had her Sweet 16 in the banquet hall below a Junior's location.

"It's really amazing as I walk around the restaurant going from table to table … how much people appreciate what we do and the history that goes along with that," Rosen said.

Junior's Restaurant first opened in Brooklyn on Flatbush Avenue nearly 66 years ago (on Election Day, in fact), serving an extensive menu including everything from overstuffed deli sandwiches to 10-ounce burgers and, of course, world-famous cheesecake.

"I love all my children the same, but depending on what you're in the mood for, I think if someone's never had our cheesecake before, they should always have the original," Rosen said. "Then they can try it with fresh chocolate or strawberries. There are over 20 different types for a reason."

Currently serving lunch and dinner, the Boca restaurant offers its own bakery, a fully stocked bar and take-out. Rosen hopes to expand to breakfast and late-night service soon.

"It's like a newborn baby. We're just teaching her how to talk," he said.

The restaurant is open from 11 a.m. to 10 p.m. Sunday through Thursday and until 11 p.m. Friday and Saturday.

For a look inside Junior's, see the photos below:

img_5024img_5033 juniors_no._1_original_new_york_cheesecake_0 img_5041 img_5040 img_5038 img_5048 img_5037

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The Miami New Times 2/10/2016

Long before Dominique Ansel's cronut and Momofuku Milk Bar's corn cookies, New York's cult favorite treat was Junior's cheesecake.

Since the opening of its original Brooklyn restaurant in 1950, Junior's decadent dessert was a sensation. In most New York households, a party or family holiday wasn't complete without one. Over time, the restaurant opened additional locations in Times Square, Grand Central Station, and Foxwoods Casino in Connecticut. Now, Junior's is poised to expand to New York City's unofficial sixth borough — South Florida.

Junior's owner, Alan Rosen, whose father, grandfather, and uncle founded the restaurant over six decades ago, is opening a restaurant at Mizner Park in Boca Raton — with potentially more locations to follow.


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